Page 47 - NAFA-Diploma-Degree-Course-Guide-2020-2021

S C H O O L O F A R T S M A N A G E M E N T, D A N C E & T H E AT R E / AR T S MANA G E M E N T / DI P L OM A S C H O O L O F A R T S M A N A G E M E N T, D A N C E & T H E AT R E / AR T S MANA G E M E N T / DE GR EE

BACHELOR OF ARTS (HONS) ARTS MANAGEMENT

This is a one-year undergraduate top-up course validated by the Learning Outcomes:
University of Essex, UK, which takes you beyond the Diploma in
Arts Management. • Develop and write a research paper
on an important aspect of the arts and
The Bachelor of Arts (Hons) Arts Management course aims to cultural industry
enhance your understanding and skills in managing arts and cultural
projects and organisations. • Assess, analyse and develop solutions
for management issues in arts and
You will extend your capabilities in research, business management, cultural organisations
marketing, strategic planning, and project management to a higher
level. With an emphasis on self-directed learning, the course aims to • Apply complex marketing concepts to
develop your independent critical thinking and communication skills. devise a marketing plan for the arts
• Develop a strategic management
You will be taught by a faculty of experienced lecturers and be
given opportunities to learn from key players in the arts and plan to position an arts and cultural
cultural industry. organisation in the industry
• Develop and write an extended proposal
for an arts and cultural project

DIPLOMA IN ARTS MANAGEMENT

The Diploma in Arts Management course Learning Outcomes:
aims to train managers for the arts and
cultural industry, an important and growing • Discuss the performing and visual arts using appropriate vocabulary
sector. Through a broad-based and practice- • Articulate an understanding of the arts and cultural industry
led curriculum, you will be equipped with
a range of essential business skills for the • Apply appropriate written and oral communication skills in the
management of arts and cultural projects context of arts management
and organisations. • Explore and analyse management issues in arts and cultural
projects and organisations
Opportunities for internships and
collaborative projects will be provided • Devise marketing solutions for the arts
to prepare you to enter this vibrant and • Contribute to developing a fundraising plan
S CH O O L O F A R T S M A N A G EM EN T , D A NCE & T H E A T R E lecturers and be given opportunities to learn • Explore and devise ideas for cultural entrepreneurship
increasingly sophisticated industry as
young professionals.
• Use financial management tools for simple financial reporting
You will be taught by a team of experienced
• Articulate an understanding of fundamental human resource
management practices
from industry practitioners.
• Articulate an understanding of legalities and government policies
pertaining to the arts
• Draw on project management skills to manage a range of arts
and cultural projects

40 Please refer to the NAFA website for the course modules.