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S CHO OL  OF  A R T  &  DE S IGN  /   DE S IGN  &  M ED I A  /  DI P L OM A                                                                                    S CHO OL  OF  A R T  &  DE S IGN  /  DE S IGN  &  M ED I A /   DE GR EE












                                                                                                                                   BACHELOR OF ARTS (HONS) DESIGN AND MEDIA


                                                                                                                                   This is a one-year top-up course for diploma graduates,   Learning Outcomes:
                                                                                                                                   offered in collaboration with the University of Central
                                                                                                                                   Lancashire, UK. You will have the opportunity to spend   •  Foster creative behaviours and attitudes across
                                                                                                                                   two to three weeks in the UK, where you will expand   the multidisciplinary field of the design and
                                                                                                                                   your learning experience through mass lectures,   media landscape
                                                                                                                                   collaborative projects, dialogues and exchanges    •  Develop intellectual ability to interconnection as well
                                                                                                                                   with staff and students from the University of    as balance between theory, practical and design
                                                                                                                                   Central Lancashire.                            intuition for applications
                                                                                                                                   Bachelor of Arts (Hons) Design and Media is a course   •  Refine application and execution skills to convey
                                                                                                                                   geared towards developing your professional edge and   design solutions with insights drawn from broad-based
                                                                                                                                   built upon diploma studies in advertising, graphic design,   and multidisciplinary design references across
                                                                                                                                   illustration, animation and screen media. The course   media platforms
                                                                                                                                   focuses on a holistic study experience that is practice-
                                                                                                                                   led, adopting an integrated approach that is process    •  Develop sensitivity to critically appraise problem
                                                                                                                                   and idea driven.                               and/or design solutions for effective communications
                                                                                                                                                                                •  Build awareness around social and cultural factors
                                                                                                                                                                                  with a global perspective
                                                                                                                                                                                •  Enable independent learning through developing
                                                                                                                                                                                  learning contracts and engaging in self-reflection








            DIPLOMA IN SCREEN MEDIA


            The Diploma in Screen Media offers a hands-on approach in   Learning Outcomes:
            filmmaking to inspire a new generation of visual storytellers.
                                                                 •  Attain in-depth industry knowledge and
            Develop a professional showreel showcasing your expertise   skills on filmmaking
            in directing, cinematography, scriptwriting, producing, editing,    •  Utilise a diverse spectrum of content in
            sound design and visual effects. Explore the art of creating   the production of works for the screen
            original content through diverse approaches such as narrative   •  Develop a professional showreel of
            feature films, documentaries, and digital journalism. Learn by   original content
            undertaking a six-month internship that gives you a
            professional edge.                                   •  Lead and collaborate effectively




        S CH O O L  O F  A R T  &  D E S I G N                                                                                                                                                                                S CH O O L  O F  A R T  &  D E S I G N










       20   Please refer to the NAFA website for the course modules.                                                                                                                                                         21
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