Sharon Choo

Graduated with a BA (Hons) in Fashion Communication in 2012, Sharon is best known for her love in design and fashion. A designer who takes pride in creating visually stunning designs, she has come a long way since her days as a young designer.

Following her stints at FJ Benjamin, Planet Ads and Goodvine where she oversaw the brands’ art direction, stylizing, social media and marketing, she continues to expand her creative repertoire by co-participating in renowned art and design platforms such as the Singapore International Festival of the Arts and the Singapore Biennale.

Sharon has gained experience from managing and collaborating with creative talents, co-creating and facilitating in experiential workshops with Art Stage Singapore and Affordable Art Fair, as well as teaching in curriculum-based schools.

Adept at exploring new methodologies and approaches across various disciplines, from fine arts, visual communication to fashion design, Sharon continues to develop her career as an arts educator who strives to contribute to the local creative industries and beyond.

Currently, Sharon runs her own design agency, providing bespoke design services and marketing consultancy to local and international brands, such as, Catch, Anteprima, Repetto and Moschino. She lives by this quote "Do it with passion or not at all."